VALUE FORMATION AND PURCHASE DECISIONS : PRODUCT BUNDLING, PRODUCT QUALITY, AND PERSONAL SELLING AT UD WULANDARI

Abstrak

The abstract should provide a comprehensive and concise summary of the article (American Psychological Association, 2020) and be written in 150–250 words. It should briefly state the aim of the study, the research design and method (including participants/sample and data analysis), and the main results or findings, highlighting the direction and significance of the findings. Where relevant, key theoretical or practical implications should be briefly indicated.