REPRESENTASI TEMA PERBAIKAN HATI DALAM DAKWAH DIGITAL USTADZ HILMAN FAUZI: ANALISIS KONTEN DAN RELEVANSINYA TERHADAP AUDIENS TIKTOK

Abstrak

Perkembangan media sosial telah mendorong lahirnya berbagai bentuk dakwah digital yang lebih adaptif terhadap kebutuhan masyarakat modern. Salah satu pendakwah yang aktif memanfaatkan TikTok sebagai media dakwah adalah Ustadz Hilman Fauzi melalui akun @menatahati.tc dan @kajianhati_ttv. Penelitian ini bertujuan untuk menganalisis representasi tema perbaikan hati dalam konten dakwah digital Ustadz Hilman Fauzi serta relevansinya terhadap kebutuhan audiens TikTok. Penelitian menggunakan pendekatan kualitatif dengan metode analisis isi (content analysis). Data penelitian diperoleh dari tiga video dakwah, yaitu Belajar Menerima Takdir Allah, Menyembuhkan Luka Hati, dan Allah itu Dekat yang Jauh itu Kamu, serta didukung oleh analisis komentar audiens. Analisis dilakukan menggunakan Teori Representasi Stuart Hall dan Teori Uses and Gratifications dari Katz, Blumler, dan Gurevitch. Hasil penelitian menunjukkan bahwa tema perbaikan hati direpresentasikan melalui nilai-nilai kesabaran, keikhlasan, tawakal, pengampunan, dan kedekatan kepada Allah Swt. sebagai cara menghadapi berbagai persoalan kehidupan. Representasi tersebut tampak dalam pembahasan mengenai penerimaan terhadap takdir, pemulihan luka batin, serta pengelolaan kekecewaan dan trauma masa lalu. Sementara itu, analisis respons audiens menunjukkan bahwa konten dakwah Ustadz Hilman Fauzi mampu memenuhi kebutuhan emosional (affective needs), kebutuhan penguatan identitas diri (personal integrative needs), kebutuhan interaksi sosial (social integrative needs), serta kebutuhan informasi (cognitive needs). Temuan ini menunjukkan bahwa dakwah digital berbasis perbaikan hati tidak hanya berfungsi sebagai media penyampaian ajaran Islam, tetapi juga sebagai sarana penguatan spiritual dan emosional yang relevan dengan kebutuhan audiens di era digital.

The rapid development of social media has encouraged the emergence of various forms of digital da'wah that are more adaptive to the needs of contemporary society. One of the preachers who actively utilizes TikTok as a platform for da'wah is Ustadz Hilman Fauzi through the accounts @menatahati.tc and @kajianhati_ttv. This study aims to analyze the representation of spiritual healing themes in Ustadz Hilman Fauzi’s digital da'wah content and examine their relevance to the needs of TikTok audiences. This research employs a qualitative approach using content analysis as the research method. The data were collected from three da'wah videos entitled Learning to Accept Allah’s Decree, Healing Emotional Wounds, and Allah Is Near; It Is You Who Are Distant, supported by an analysis of audience comments. The study applies Stuart Hall’s Representation Theory and the Uses and Gratifications Theory developed by Katz, Blumler, and Gurevitch as its analytical framework. The findings reveal that the theme of spiritual healing is represented through the values of patience, sincerity, trust in Allah (tawakkul), forgiveness, and closeness to Allah as ways of coping with various life challenges. These representations are reflected in discussions of accepting destiny, healing emotional wounds, and managing disappointment and past trauma. Furthermore, the analysis of audience responses indicates that Ustadz Hilman Fauzi’s da'wah content fulfills audiences’ emotional needs (affective needs), personal integrative needs, social integrative needs, and cognitive needs. These findings suggest that digital da'wah centered on spiritual healing serves not only as a medium for disseminating Islamic teachings but also as a source of spiritual and emotional support that is highly relevant to the needs of audiences in the digital era.