ANALYSIS OF STYLE, CONTEXT, AND REGISTER IN DIGITAL COMMUNICATION: A CASE STUDY OF TIKTOK USERS
Kata Kunci:
Tiktok, Digital Communication, Style, Context, Register, Social Media, User Engagement, Cultural Relevance, Creative Self-Expression, Communication PatternsAbstrak
This study investigates the multifaceted dimensions of style, context, and register in digital communication, focusing specifically on TikTok users as a case study. Through qualitative and quantitative analyses, we explore how users on the platform utilize distinct stylistic choices and language registers to navigate various social contexts. The results indicate a strong correlation between the demographic backgrounds of TikTok users and their communication styles, revealing patterns of informal language, playful tone, and the incorporation of memes and trending audio that resonate with younger demographics. Furthermore, the study highlights the impact of contextual factors, such as audience engagement and cultural relevancy, on users' communicative approaches. Our findings suggest that TikTok serves as a unique space for creative self-expression, where users adapt their registers to maintain social relevance, foster community interactions, and optimize content virality. This analysis contributes to a deeper understanding of digital communication dynamics in contemporary social media environments.
