OPERATION RESEARCH TERHADAP PERUSAHAAN DISTRIBUTOR

Abstrak

Business analysis is an important step for the development and understanding of the operational process of a business or company with the aim of identifying opportunities, addressing problems, and anticipating the risk of mistakes in decision-making. By conducting a good business analysis, it can help increase the effectiveness and efficiency of a company. Identifying and dividing the market into different segments must be done due to the diverse needs and demands of the market. After identifying, the next is to determine the target market with the greatest opportunity, then the company can innovate to meet market needs and demands, business analysis can also help the company in making the best policy for the company's sustainability in the future. Through good business analysis, it can provide effectiveness and efficiency for the company in conducting operation research.