PERAN KAMPANYE INSTAGRAM END CHILD PROSTITUTION CHILD PORNOGRAPHY, AND TRAFFICKING CHILDREN FOR SEXUAL PURPOSE (ECPAT INDONESIA) UNTUK MELINDUNGI ANAK DARI KEKERASAN SEKSUAL DI MEDIA SOSIAL

Abstrak

Kemajuan teknologi dengan ragam platform dan media yang hadir perlu mendapat perhatian khusus, karena banyak sekali aktifitas yang dapat terjadi didalamnya, salah satunya yakni eksploitasi seksual pada anak di media sosial, ECPAT Indonesia melalui Instagramnya hadir untuk mengkampanyekan serta memberi edukasi tentang ekploitasi seksual anak di media sosial, peneltian ini menggunakan meotde kualitatif dengan studi Pustaka, Adapun hasil penelitian ini menunjukan bahwa ECPAT Indonesia dlam Instagramnya yakni ecpat_Indonesia telah melakukan kegiatan kampanye public relations dan menjadi agenda setter salah satunya yakni melalui “Help Protect Children, Don’t Share, Don’t comment. Report. (Bantu lindungi anak-anak, Jangan Bagikan. Jangan berkomentar, Laporkan), ECPAT Indonesia juga telah bekerja sama dengan pihak Pemerintah maupun Swasta dalam agenda setternya.

Technological advances with various platforms and media that are present need special attention, because there are many activities that can occur in it, one of which is sexual exploitation of children on social media. ECPAT Indonesia, through its Instagram, is here to campaign and provide education about the sexual exploitation of children in social media, this research uses qualitative methods with literature studies. The results of this research show that ECPAT Indonesia on its Instagram, namely ecpat_Indonesia, has carried out public relations campaign activities and become an agenda setter, one of which is through "Help Protect Children, Don't Share, Don't comment. Report. (Help protect children, Don't Share. Don't comment, Report), ECPAT Indonesia has also collaborated with the government and private sector in setting its agenda.