PENGARUH KAPABILITAS PERUSAHAAN TERHADAP KEPUTUSAN PERMINTAAN ULANG JASA LOGISTIK HALAL

Abstrak

Permintaan terhadap produk dan layanan halal di Indonesia terus meningkat seiring pertumbuhan populasi Muslim dan kesadaran konsumen akan pentingnya kehalalan, termasuk dalam distribusi logistik. Penelitian ini menganalisis pengaruh Sumber Daya Manusia, Fasilitas Logistik Halal, Teknologi Logistik Halal, dan Ekosistem Logistik Halal terhadap Keputusan Permintaan Ulang Logistik Halal di Indonesia, dengan pendekatan kuantitatif menggunakan SEM-PLS. Studi kasus dilakukan pada IntiCorp Logistics dengan responden sebanyak 150 orang dari perusahaan sektor makanan, farmasi, dan kosmetik halal. Hasil menunjukkan bahwa seluruh variabel berpengaruh positif dan signifikan terhadap keputusan permintaan ulang, dengan Ekosistem Logistik Halal sebagai faktor paling dominan. Temuan ini menegaskan pentingnya penguatan kapabilitas internal perusahaan dalam menghadapi pasar logistik halal.

The demand for halal products and services in Indonesia continues to grow, driven by the increasing Muslim population and consumer awareness of halal compliance, including in logistics distribution. This study analyzes the influence of Human Resources, Halal Logistics Facilities, Halal Logistics Technology, and the Halal Logistics Ecosystem on the Decision to Reorder Halal Logistics Services in Indonesia, using a quantitative approach with SEM-PLS. A case study was conducted at IntiCorp Logistics with 150 respondents from companies in the halal food, pharmaceutical, and cosmetics sectors. The results show that all variables have a positive and significant effect on reorder decisions, with the Halal Logistics Ecosystem being the most dominant factor. These findings highlight the importance of strengthening internal company capabilities to meet the growing demand for Sharia-compliant halal logistics services.