EXAMINING THE ROLE OF INNOVATION, TRUST, CONVENIENCE, AND PERCEIVED RISK ON MOBILE PAYMENT ADOPTION IN GREATER JAKARTA

Penulis

  • Valensius Calvin Anwar Universitas Prasetiya Mulya
  • Pandeka Ramadhan Universitas Prasetiya Mulya
  • Zakky Ramadhan Universitas Prasetiya Mulya
  • Luthfi Yudhistira Universitas Prasetiya Mulya
  • Muhamad Aliyudin Universitas Prasetiya Mulya

Kata Kunci:

Consumer attitude, Adoption, Mobile payment, Diffusion of Innovation, Jakarta, Millennial

Abstrak

Purpose - To investigate consumer intention to use in mobile payment through attitude with the role of innovation, perceived risk and trust. Design/Methodology/Approach - Used an online survey with 250 responses from millennials in Greater Jakarta. Findings - The study shows several factors affecting consumers’ attitude toward mobile payment. Specifically when perceived risk and trust as an addition besides relative advantage, compatibility, complexity, trialability, observability, convenience, perceived security. This investigation contributes to millennials in Greater Jakarta. It offers specific insight for millennials on adoption of mobile payment. Research limitations/implications - Focus of this study only has respondents aged 27 - 42 and living in Greater Jakarta. Originality/value - This study highlights the addition of trust and perceived risk on how it reacts to the intention to use mobile payment adoption among millennials in Greater Jakarta.

Unduhan

Diterbitkan

2024-05-31