ANALISIS PERILAKU KONSUMSI BERBELANJA ONLINE PADA MAHASISWA FEBI UIN STS JAMBI

Abstrak

Penelitian ini bertujuan untuk: (1) untuk mengetahui perilaku konsumsi berbelanja online di Fakultas Ekonomi dan Bisnis Islam UIN Sulthan Thaha Saifuddin Jambi (2) Untuk mengetahui perilaku konsumsi berbelanja online di Fakultas Ekonomi dan Bisnis Islam UIN Sulthan Thaha berdasarkan prinsip konsumsi islam. Penelitian ini menggunakan metode kualitatif. Informan dalam penelitian ini yaitu Mahasiswa FEBI UIN Sulthan Thaha Saifuddin Jambi sebanyak 18 orang. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Dari hasil penelitian yang dilakukan dapat disimpulkan bahwa: (1) Perilaku konsumsi berbelanja online mahasiswa FEBI dalam mengikuti trend fashion berbeda beda, tetapi pada umunya lebih banyak mengutamakan keinginan nya daripada kebutuhan yaitu karena ingin tampil trendy (tidak ketinggalan zaman), membeli hijab berdasarkan pertimbangan harga bukan berdasarkan manfaat atau kegunaan barang tersebut, membeli pakaian tersebut karena kemasan yang menarik, adanya anggaran yang disiapkan untuk berbelanja setiap bulannya, dan terdapat anggapan bahwa mengenakan pakaian yang sedang trend saat ini dapat memunculkan rasa percaya diri yang kuat, serta membeli pakaian tersebut karena suka berbelanja online. (2) Perilaku Konsumsi Mahasiswa FEBI UIN Sulthan Thaha Saifuddin Jambi dalam berbelanja dan mengikuti trend fashion belum sepenuhnya sesuai dengan prinsip konsumsi dalam islam.

This research aims: (1) to determine online shopping consumption behavior at the Faculty of Islamic Economics and Business, UIN Sulthan Thaha Saifuddin Jambi (2) To determine online shopping consumption behavior at the Faculty of Islamic Economics and Business, UIN Sulthan Thaha based on Islamic consumption principles. This research uses qualitative methods. The informants in this research were 18 FEBI UIN Sulthan Thaha Saifuddin Jambi students. The data collection techniques used were observation, interviews and documentation. From the results of the research conducted, it can be concluded that: (1) FEBI students' online shopping consumption behavior in following fashion trends varies, but in general they prioritize their desires rather than their needs, namely because they want to look trendy (not out of date), buying hijab based on considerations. the price is not based on the benefits or use of the item, buying the clothes because of the attractive packaging, there is a budget prepared for shopping every month, and there is an opinion that wearing clothes that are currently trendy can create a strong sense of self-confidence, and buying these clothes because likes shopping online. (2) The consumption behavior of FEBI UIN Sulthan Thaha Saifuddin Jambi students in shopping and following fashion trends is not fully in accordance with the principles of consumption in Islam.