PENINGKATAN EKONOMI PEMASARAN MELALUI MEDIA SOSIAL BAGI MASYARAKAT DI DESA GANTING DAMAI

Abstrak

Desa Ganting Damai terletak di Kecamatan Salo, Kabupaten Kampar, Provinsi Riau. Desa ini memiliki luas wilayah sekitar 162 km2. Desa Ganting Damai merupakan dataran rendah yang sebagian besar merupakan daerah pertanian dan perkebunan. Infrastruktur di desa ini terus berkembang, seperti pembangunan jalan beraspal dan jalan setapak yang telah membawa perubahan pada status sosial ekonomi masyarakat. Masyarakat Desa Ganting Damai, terutama petani dan keluarga dengan anak-anak usia sekolah dasar yang membutuhkan peningkatan akses pendidikan. Melalui KKN, mahasiswa diajak untuk mengidentifikasi dan memahami masalah-masalah sosial yang ada dalam masyarakat.

Ganting Damai Village is located in Salo District, Kampar Regency, Riau Province. This village has an area of approximately 162 km2. Ganting Damai Village is a lowland area that is mostly an agricultural and plantation area. The infrastructure in this village continues to develop, such as the construction of paved roads and footpaths that have brought changes to the socio-economic status of the community. The people of Ganting Damai Village, especially farmers and families with elementary school-aged children who need increased access to education. Through KKN, students are invited to identify and understand social problems that exist in society.