LINGUISTIC IDENTITY CONSTRUCTION AND STYLE OF SPEECH IN CHARLI XCX'S 360: A SOCIOLINGUISTIC ANALYSIS

Abstrak

This study investigates how Charli XCX constructs a distinct social identity through deliberate linguistic choices in her 2024 single "360". (Bucholtz & Hall, 2005) framework of identity construction through language, as well as theories of style shifting and linguistic selfbranding, this qualitative-descriptive research analyses the song's lyrics alongside visual elements present in the official music video. Close reading and discourse analysis were deployed to excavate layers of meaning embedded in the text. The findings reveal that Charli XCX strategically deploys register variation, intertextual references, and direct address to position herself simultaneously as cultural provocateur and insider voice within hyperpop aesthetics. The study argues that her linguistic manoeuvres function not merely as stylistic ornamentation, but as deliberate sociolinguistic acts that negotiate power, authenticity, and belonging in contemporary pop culture discourse.