ANALISIS SENSASIONALISME DALAM CUPLIKAN VIDEO TIKTOK DEMO TOLAK RANCANGAN UNDANG-UNDANG TNI 2025

Abstrak

Perkembangan pesat TikTok di Indonesia dengan 194 juta pengguna aktif telah mengubah dinamika opini publik terhadap isu kontroversial, termasuk revisi RUU TNI 2025 yang memicu demonstrasi mahasiswa karena perluasan jabatan sipil bagi TNI aktif dari 10 menjadi 16 institusi serta kekhawatiran kembalinya dwifungsi ABRI. Penelitian ini berangkat dari sensasionalisme dalam cuplikan video TikTok yang dikemas melalui narasi dramatis, visual mencolok, dan tagar #tolakruutni, sehingga perdebatan rasional tentang supremasi sipil bergeser menjadi spektakel sosial yang mengutamakan emosi provokatif. Urgensi penelitian terletak pada potensi polarisasi sosial-politik yang dipercepat algoritma FYP, mengancam stabilitas demokrasi pascareformasi. Tujuan utama penelitian ini menganalisis bentuk dan strategi sensasionalisme dalam video TikTok serta pengaruhnya terhadap konstruksi opini publik dan persepsi masyarakat terhadap revisi RUU TNI 2025. Penelitian menggunakan analisis isi kualitatif deskriptif terhadap 20 video TikTok yang dipilih purposif berdasarkan relevansi demonstrasi Maret 2025. Data dikumpulkan melalui dokumentasi konten, observasi interaksi FYP dan komentar, serta analisis algoritma rekomendasi. Hasil penelitian menunjukkan sensasionalisme dibangun melalui visual konflik intens, audio dramatis, dan caption simbolik yang memanfaatkan narasi emosional untuk membangkitkan kemarahan kolektif serta memperkuat kesan ancaman terhadap demokrasi.

The rapid growth of TikTok in Indonesia, with 194 million active users, has transformed the dynamics of public opinion on controversial issues, including the revision of the 2025 TNI Bill, which sparked student protests due to the expansion of civilian positions for active military personnel from 10 to 16 institutions and concerns over the return of ABRI's dual function. This research departs from the sensationalism in TikTok video clips packaged through dramatic narratives, striking visuals, and the hashtag #tolakruutni, causing rational debate on civilian supremacy to shift into a social spectacle that prioritizes provocative emotions. The urgency of this research lies in the potential for socio-political polarization accelerated by the FYP algorithm, threatening post-reform democratic stability. The main objective is to analyze the forms and strategies of sensationalism in TikTok videos and their influence on the construction of public opinion and societal perceptions of the 2025 TNI Bill revision. This study employs a qualitative descriptive content analysis of 20 TikTok videos purposively selected based on their relevance to the March 2025 protests. Data were collected through content documentation, observation of FYP interactions and comments, and analysis of recommendation algorithms. The findings show that sensationalism is built through intense conflict visuals, dramatic audio, and symbolic captions that exploit emotional narratives to evoke collective anger and reinforce the impression of a threat to democracy