SERVICE QUALITY, CORPORATE IMAGE, AND CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY MEDIATED BY TRUST AT KSPPS BINAMA TLOGOSARI SEMARANG BRANCH

Abstrak

Study This aiming Foranalyze influence direct and indirect direct between quality service, image company, and satisfaction customer to loyalty customers mediated by trust. Research methods this use study quantitative with analysis model regression Multiple and Path Analysis (Part Analysis) through distribution questionnaire with sample of 150 customers or Member of the KSPPS Binama Tlogosari Branch, Semarang. Research resultthis show that analysis multiple showthat quality service no influential positive and significant to trust, image company influential positive and significant to trust, satisfaction customer influential positive and significant to trust. Quality service influential positive and significant to loyalty customers. Corporate image no influential positive and significant to loyalty customers, and satisfaction Customer influential positive and significant to loyalty customer. Variable trust capable mediate variable quality service, image company, and satisfaction Customer to loyalty customers at the KSPPS Binama Tlogosari Branch, Semarang.