SYNTACTIC UNIT ANALYSIS IN THE TULAMBEN TOURISM AREA

Abstrak

This study examines the syntactic units employed in public signs within the Tulamben tourist area, East Bali. The focus of the study is on the linguistic structures that form messages in the linguistic landscape. Using a descriptive qualitative approach, the study identifies five categories of syntactic units, namely words, phrases, clauses, sentences, and texts, from a total of 63 documented public signs. The findings show that phrases are the most dominant unit, followed by words and texts. An in-depth discussion reveals that the choice of syntactic form is influenced not only by communicative function but also by aesthetic considerations, readability, and promotional needs in the context of international tourism.