STRATEGI PEMASARAN GLOBAL MOBIL HYBRID WULING DALAM PERSAINGAN BISNIS INTERNASIONAL

Abstrak

This article examines the global marketing strategy implemented by Wuling Motors, a Chinese automotive manufacturer, in promoting its hybrid vehicles in the competitive international automotive market. The company has adopted a comprehensive approach, integrating omnichannel marketing strategies that combine both online and offline platforms, such as e-commerce, social media, and physical showrooms, to enhance customer experience and brand visibility. Furthermore, Wuling has focused on after-sales service enhancements, including extended warranties and resale value guarantees, which aim to build consumer trust and brand loyalty. The utilization of advanced technologies, such as 3D videotron displays, has further strengthened Wuling’s marketing campaigns, enabling it to engage consumers interactively and capture their attention in strategic locations. Additionally, Wuling’s successful expansion into the Indonesian market serves as a foundation for its broader international market reach. Overall, Wuling's global marketing strategy for hybrid vehicles reflects an innovative and holistic approach, leveraging various marketing channels, improving after-sales service, incorporating cutting-edge technologies, and understanding local market dynamics to strengthen its position in the increasingly competitive international business environment.